Hiring for fit is the easiest way to make the workplace function smoothly. But for a sales atmosphere, it is essential that you hire for attitude. You need the sales guys with fire in their eyes and passion in their bones. It’s a quality that is rare, and it is not always visible in a first interview, but it will come out. This is what it looks like:
“You want me on your team! Plain and simple.
I could go into the track record of sales I’ve brought in over the years or hitting sales numbers consistently. I could also dive into the many failures I’ve had and what I’ve learned from each one, and point out that I’m still here to talk about them all. Or I can just tell you a story.
I came from the business world – started in collections where I worked as an HR Generalist, and moved into an HR Manager role with the next position I accepted. I ended up in sales by chance, because my HR role was eliminated at the company where I was working. A friend’s company was hiring in sales. Honestly, I had no idea if I was going to like being in a sales role, or if I was going to be any good at it. What I did know is that I needed to be in a position where I could actually get paid for working my ass off, and with that I took a leap of faith. Lucky for me, I’m ended up being pretty damn good at it.
When I took that position 13 years ago, I set goals for myself. Paying off bills, save, build a retirement, buy a house. But I also set the goal of becoming a recognized name within the company. I was the only female rep out of 500, but I wanted to make a name for myself as a badass sales agent, not just a girl. I wanted everyone to know that I could sell circles around the men, and I really wanted to pave the way for more female sales reps in a predominantly male industry. Fast forward to just past the one year mark, and I did just that. I was training new sales reps, and I was presenting best practices and sales strategies regional training seminars.
At one of the first regional meetings I presented at, I was sitting in the back of the room for the first session of the day. It was all about follow ups and the trap that most salespeople fall into of not setting aside time to make the phone calls and do the follow ups. It is dead silent as the question and answer segment starts. The newbie next to me raised his hand and asked this question: “When do I expect a call back?” The Veto Guy in my head was clearly on his lunch break, and I just about spit my coffee across the table as I swallowed a laugh. I looked at him with a look of bewilderment, and I just said with a straight face (and quite possibly slight sarcasm), “You don’t!” Because the one thing I knew is that a watched pot never boils. Go after what you want, do what other sales people don’t do. Pick up the phone for the 12th call. Go in the back door. Hit up a sales agent for that company. Sit your lawn chair in the parking spot of the CEO and get the appointment scheduled!
Dude, I’m a badass. Not because of the numbers I bring in, or the failures I’ve overcome, or the amount of times a day I hear no. I’m a badass because no is NOT an answer. I’m a badass because I think outside the box. I’m a badass because I take the initiative to know my product or service inside and out, upside down and backwards. There is no objection I can’t handle, because I am the expert. Albert Einstein had it right when he said, “If you can’t explain it simply, then you don’t know it well enough.” I can speak intelligently about the reasons I rock, and why my company rocks, too. I’m a badass because I love what I do. I have the power to help people change their lives, and that is no truer than in what I do right now as a New Home Sales Counselor. I’m literally helping people see the potential of a dream coming true. And that makes me a badass salesperson.
You can find a mediocre sales guy anywhere. He will bring you sales and meet your expectations. These guys are a dime a dozen. They are motivated by money, and will do what it takes for their paycheck. I hate those guys. There’s no fire, and they don’t really care about your buyers. The rare quality you are looking for doesn’t come in wrapped in a pretty package bought with a paycheck. It comes in the form of hard work and sweat and tears over one sale, because your badass sales guy knows that this product/service can serve the customer so much more than the paycheck can serve him.
“There is no greater inequality than to treat unequals equal.” Don’t settle, my friend. Hire a badass.